About

S G Wolf has been created from a set of experiences around the operationalisation of new business innovation, and subsequent challenges that the founder and principal, Martin Chesbrough, faced when trying to continue the innovation work within both existing and even brand new businesses.

From 2000 to 2006 Martin was lucky enough to work for a European company seeking to incubate a new business. With executive sponsorship and an experimental mindset that iterated several times that business grew from almost zero to be a $300M business globally.

When Alexander Osterwalder published Business Model Generation in 2010, Martin recognised the formalisation of a framework and language that he had experienced in his business life. Eric Ries’ The Lean Startup, published in 2011, was another confirmation and elaboration of Martin’s experiences in starting up new businesses.

Working with startups in 2015 through 2017 helped Martin to understand the relationship between innovation and mindset (at an organisational level). Not every startup founder brings customer focus, agility and innovation to their new business.

Finally, the pleasure of working with a strong operational consulting organisation from 2012 to 2015 cemented the links between innovation and operational efficiency for Martin and formed the basis for the approach that S G Wolf now promotes as operationalising your smartest ideas.